Freud, Eddie Bernays and the beginning of advertising, manipulations, crowd dynamics, and more. This video is something else.
“He thought he might make money by manipulating the subconscious.
Mans desires must overshadow his needs.
You can tap into their deepest desires or deepest fears and use those to your advantage…”
A nice interview with a former KGB officer about propaganda.
Filed under: advertising, feedback, randomness | Tags: dogs, kindness, money, news, power, questions, wealth
BBC NEWS | Americas | US fortune ‘not solely for dogs’.
The fortune left by late real estate tycoon Leona Helmsley can go to charities other than those solely related to dogs, a US court has ruled.
She left a $12m (£6m) inheritance to her pet dog, Trouble, explicitly leaving out two of her grandchildren.
But in April a Manhattan judge reduced the trust fund for the nine-year-old Maltese to $2m and the grandchildren received $6m each.
How does this make you feel? Do you think about the rights of the dogs? Or the rights of people? Or the fact that this woman was somehow holder of $8bn of wealth? And what about the fact that such a thing is not surprising to us?
They called her the queen of mean. I don’t really doubt she was a pain in the ass. It makes sense. Pain in the ass, doesn’t like people, leaves more money to dogs than relatives.
She had $8bn. Was she saving up for something? How on earth do people accumulate that much money?
This modern world.
Don’t forget, you have these perfectly good phrases available for use.
Photos are free too.
We like big stories. We like big ideas. We like leaps. But do things really work that way? Is true lasting change ever the result of a leap? Or is it really the result of lots of small steps? Lots of noisy increments. Do things really leap? Or are we just missing the information that shows all the small steps that got there? When something tips, we all suddenly turn to look and voila! A big step. But it wasn’t a big step. We just weren’t paying attention before.
What has big done for us lately? What has consolidation of information and power done for us lately? It’s given us George Bush miserable presidency, failing banks, failing car companies, DRM on our media, etc.
Is “think globally, act locally” really a good motto? Maybe it should be “think locally, act locally” instead. When we think big, 2 things tend to happen: anxiety and lottery dreams. In some cases these are beneficial but in general, they require you to believe you have more control that you actually do. This is fine for the few who succeed, but when that success is largely random and a bit like weather prediction, this is a dangerous game.
So how do we get the most out of the little? Continued sharing of all those little things is a good first step.
Filed under: Uncategorized
do you ever get that feeling that you NEED to log on to check your email, or to check the news, or to check your facebook status updates?
on the internet, doesn’t everything last forever?
isn’t it impossible to totally delete anything?
so why does it always seem so important to check it?
BBC NEWS | Entertainment | Slumdog children to be rehoused.
“Two child actors from the film Slumdog Millionaire will be moved from slums to new houses by Indian authorities.
Rubina Ali and Azharuddin Ismail, who played young versions of two main characters, were discovered by casting agents in Mumbai’s Garib Nagar slum.
There was an outcry when it was found they were still living there after the success of the Oscar-winning film. …”
I haven’t seen the movie but this is an interesting story. 2 actors in oscar winning movie were still living in slums at the time of oscars. Amazing. Do you know how much it costs to mount a successful campaign for a movie to win an oscar?
Not sure of slumdog’s specs (usually it’s 5-25 mil) but last year they spent $15 million advertising for “No Country for Old Men”. It’s getting tougher to win things without an advertising firm. (Obama spent ~$280 mil on advertising)
So you are a political or business or cultural entity and you need to make decisions about your future. How much to advertise? How much to pay your employees? Are you obligated to do more for the ones who need more? Or should they just be glad they got it?
Should you be slightly rewarding their whole communities rather than greatly awarding the two of them?
Should you be advertising in order to go really big or should you focus on slow growth?
In all our pursuits, how can we push the focus from lottery style jackpots to wider community building?
In case you missed it, “Slumdog Millionaire” won 8 oscars.
Filed under: Uncategorized
I’ll be in manhattan on Saturday, Feb 21 for a panel discussion. 3-4pm.
Rossum’s Universal Robots is the play from the czech author wher the word ‘robot’ was used for the first time.
Manhattan Theatre Source
177 MacDougal Street
New York, NY 10011
(bet. 8th St & Waverly Pl.)