Dan Paluska

Advertising, emotion, crowds, desires, needs, and psychology
February 28, 2009, 12:56 am
Filed under: advertising, art, europe, information | Tags:

The Century Of The Self – Part 1 of 4 – By Adam Curtis.

Freud, Eddie Bernays and the beginning of advertising, manipulations, crowd dynamics, and more. This video is something else.

“He thought he might make money by manipulating the subconscious.

Mans desires must overshadow his needs.

You can tap into their deepest desires or deepest fears and use those to your advantage…”


A nice interview with a former KGB officer about propaganda.


Activist judge takes money from dogs to give to people!
February 27, 2009, 6:25 am
Filed under: advertising, feedback, randomness | Tags: , , , , , ,

Happiness is a four legger.

BBC NEWS | Americas | US fortune ‘not solely for dogs’.

The fortune left by late real estate tycoon Leona Helmsley can go to charities other than those solely related to dogs, a US court has ruled.

She left a $12m (£6m) inheritance to her pet dog, Trouble, explicitly leaving out two of her grandchildren.
But in April a Manhattan judge reduced the trust fund for the nine-year-old Maltese to $2m and the grandchildren received $6m each.

How does this make you feel? Do you think about the rights of the dogs? Or the rights of people? Or the fact that this woman was somehow holder of $8bn of wealth? And what about the fact that such a thing is not surprising to us?

They called her the queen of mean. I don’t really doubt she was a pain in the ass. It makes sense. Pain in the ass, doesn’t like people, leaves more money to dogs than relatives.

She had $8bn. Was she saving up for something? How on earth do people accumulate that much money?

This modern world.

Get outta here! Gimme a break! Piece of cake! Break a leg!
February 27, 2009, 5:17 am
Filed under: advertising, art, information, Uncategorized

Geh outta here!

Gimme a break!

Piece of cake!

Break a leg!

Don’t forget, you have these perfectly good phrases available for use.

Photos are free too.

Celebrate the small.
February 26, 2009, 7:44 pm
Filed under: feedback, information, opensource | Tags:
St Patricks Cathedral. via Flickr.com/Commons.

St Patrick's Cathedral. via Flickr.com/Commons.

We like big stories. We like big ideas. We like leaps. But do things really work that way? Is true lasting change ever the result of a leap? Or is it really the result of lots of small steps? Lots of noisy increments. Do things really leap? Or are we just missing the information that shows all the small steps that got there? When something tips, we all suddenly turn to look and voila! A big step. But it wasn’t a big step. We just weren’t paying attention before.

What has big done for us lately? What has consolidation of information and power done for us lately? It’s given us George Bush miserable presidency, failing banks, failing car companies, DRM on our media, etc.

Is “think globally, act locally” really a good motto? Maybe it should be “think locally, act locally” instead. When we think big, 2 things tend to happen: anxiety and lottery dreams. In some cases these are beneficial but in general, they require you to believe you have more control that you actually do. This is fine for the few who succeed, but when that success is largely random and a bit like weather prediction, this is a dangerous game.

So how do we get the most out of the little? Continued sharing of all those little things is a good first step.

the paradox of internet urgency
February 25, 2009, 9:09 pm
Filed under: Uncategorized

do you ever get that feeling that you NEED to log on to check your email, or to check the news, or to check your facebook status updates?

on the internet, doesn’t everything last forever?
isn’t it impossible to totally delete anything?
so why does it always seem so important to check it?

Slumdog children to get housing _after_ the oscars…
February 25, 2009, 7:53 pm
Filed under: advertising, information

BBC NEWS | Entertainment | Slumdog children to be rehoused.

“Two child actors from the film Slumdog Millionaire will be moved from slums to new houses by Indian authorities.

Rubina Ali and Azharuddin Ismail, who played young versions of two main characters, were discovered by casting agents in Mumbai’s Garib Nagar slum.

There was an outcry when it was found they were still living there after the success of the Oscar-winning film. …”

I haven’t seen the movie but this is an interesting story. 2 actors in oscar winning movie were still living in slums at the time of oscars. Amazing. Do you know how much it costs to mount a successful campaign for a movie to win an oscar?
Not sure of slumdog’s specs (usually it’s 5-25 mil) but last year they spent $15 million advertising for “No Country for Old Men”. It’s getting tougher to win things without an advertising firm. (Obama spent ~$280 mil on advertising)

So you are a political or business or cultural entity and you need to make decisions about your future. How much to advertise? How much to pay your employees? Are you obligated to do more for the ones who need more? Or should they just be glad they got it?

Should you be slightly rewarding their whole communities rather than greatly awarding the two of them?

Should you be advertising in order to go really big or should you focus on slow growth?
In all our pursuits, how can we push the focus from lottery style jackpots to wider community building?

In case you missed it, “Slumdog Millionaire” won 8 oscars.


Panel Discussion, Feb 21, 3-4pm, nyc,
February 19, 2009, 3:30 pm
Filed under: Uncategorized

I’ll be in manhattan on Saturday, Feb 21 for a panel discussion. 3-4pm.


Rossum’s Universal Robots is the play from the czech author wher the word ‘robot’ was used for the first time.

Manhattan Theatre Source
177 MacDougal Street
New York, NY 10011
(bet. 8th St & Waverly Pl.)

The worker

The worker

Collision 14 Opening at Axiom Gallery
February 18, 2009, 9:59 pm
Filed under: Uncategorized

[kyte.tv appKey=MarbachViewerEmbedded&uri=channels/202174&tbid=k_16&premium=false&height=445&width=425]

Eric and I talk some about Weightloss at the Collision opening. Video before and after shows other artists and pieces from the show.

Coming Soon: Google Your Electricity Use
February 18, 2009, 9:34 pm
Filed under: feedback, information, opensource

windmill from flickr.com/commons

Coming Soon: Google Your Electricity Use | Environment | AlterNet.

Soon you will access to your electricity use online. This will be great to be able to get this information in a more regular stream. Will it cause us to be better behaved? It seems inevitable that it will affect us both as individuals and as a society.

Are you worried about your electricity use vs your neighbors? Is this data you believe should be private? Will it work for you if you live in an apartment?
By having you electricity but not the impact of you other decisions, will you put overdue emphasis on electricity instead of gas, physical goods, food, etc?

I fundamentally agree with their motto. The Google Power Meter.
“If you cannot measure it, you cannot improve it,” which they attribute to Lord Kelvin but I think the statement is probably a little bit bigger than that by now. It’s also important to remember that measurement does not always equal improvement but in this localized sense it is really powerful. The closer (time and space) the measurement is to the control inputs, the more likely you will be able to feedback effectively.

Thoughts on total openness of information

Total information openness. No private information.

Can you imagine living life without having any private information? No private bank statements, no private files on your computer, etc. So I understand this is a pretty large leap from the world we are currently living in. Fair enough. So why would you even ask such questions?

Ok. Let’s take a slightly different path. Do you trust the government? Do you trust the large banks? Do you trust Facebook? Do you trust Google? All these entities currently hold some of your private information. These entities have all proven to be fallible. So, given that these entities are fallible, are there other options? Don’t pay taxes and keep your money under the bed is one.

What if all your private information was public? Just the information, not the control. This means your bank statements are public but not the bank password for transfering funds. Is it possible that your information is better off in the hands of the general public than it is in the hands of these large fallible institutions? If everyone has your information, does that make it less prone to theft? Do enough people care to make it repair itself, the way wikipedia repairs itself? Does society function better if we actually know the truth about each other?

How could you do this? What are the small steps one could take to build up to total openness? What would be the name for such an experiment? I think one minute per day is a small step in this direction.

So, any of your data that you consider to be “yours” and not shared with another person. This is the information you attempt to place into the public domain. You don’t do this by picking and choosing, you do it by including all the boring details.

So who can use your information to do wrong? If all the bad people have your info, will you have your identity stolen? But if everyone already knows your info, how can it be “stolen”?

The Big Assumption: Enough people are interesting in seeing your experiment succeed that the positive effects outweigh the negative effects.

Of course you need a catchy name if you’re going to do this thing. What is that catchy name? Some sort of acronym?
TOI – total open information (toi toi toi is something like ‘good luck/break a leg’ in dutch)
NPI – no private information
API – all public information
PIT – Public Information Trust.
TIP – Trust information public

to be continued…