Dan Paluska

Slumdog children to get housing _after_ the oscars…
February 25, 2009, 7:53 pm
Filed under: advertising, information

BBC NEWS | Entertainment | Slumdog children to be rehoused.

“Two child actors from the film Slumdog Millionaire will be moved from slums to new houses by Indian authorities.

Rubina Ali and Azharuddin Ismail, who played young versions of two main characters, were discovered by casting agents in Mumbai’s Garib Nagar slum.

There was an outcry when it was found they were still living there after the success of the Oscar-winning film. …”

I haven’t seen the movie but this is an interesting story. 2 actors in oscar winning movie were still living in slums at the time of oscars. Amazing. Do you know how much it costs to mount a successful campaign for a movie to win an oscar?
Not sure of slumdog’s specs (usually it’s 5-25 mil) but last year they spent $15 million advertising for “No Country for Old Men”. It’s getting tougher to win things without an advertising firm. (Obama spent ~$280 mil on advertising)

So you are a political or business or cultural entity and you need to make decisions about your future. How much to advertise? How much to pay your employees? Are you obligated to do more for the ones who need more? Or should they just be glad they got it?

Should you be slightly rewarding their whole communities rather than greatly awarding the two of them?

Should you be advertising in order to go really big or should you focus on slow growth?
In all our pursuits, how can we push the focus from lottery style jackpots to wider community building?

In case you missed it, “Slumdog Millionaire” won 8 oscars.



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